FAZE CLAN PARTNERS WITH CORONA HARD SELTZER
FaZe Clan, a popular esports organization, has partnered up with Corona Hard Seltzer to bring new experiences to fans and gamers of all skill levels.
The pair will introduce a national gaming tournament, roll out co-branded merchandise, create unique branded content and host localized consumer activations across multiple markets. The goal behind these efforts is to open the minds of fans and gamers to new experiences, reminding players to put as much effort into having fun as they put into the competitive aspects of gaming.
“As a gaming and lifestyle brand, we’re excited to continue to broaden the categories we are in,” said Lee Trink, FaZe Clan CEO. “FaZe partnering with an iconic name like Corona is further evidence of the fact that gaming continues to gain momentum and enter the mainstream.”
FaZe and Corona will also host a series of happy hour livestreams on Twitch, featuring FaZe talent including Kris “Swagg” Lamberson, Thomas “Temperrr” Oliveira, Nate Hill, Austin “Pamaj” Pamajewon and the Nuke Squad, FaZe Clan’s newest members including Jordan “JSmooth”, Santana “Santana” Dante and Ean “Booya”. Lamberson and the Nuke Squad are set to host the first installment of the series on April 8 at 7 p.m. PT. The announcement also teased the streams will feature FaZe giveaways and other prizes.
“To successfully bring the iconic Corona brand into the esports world, we had to seek out the most prominent and influential team in the space,” said Rene Ramos, Constellation Brands VP of experiential and lifestyle marketing. “FaZe Clan’s approach to the sport and crossover culture will bring Corona’s refreshingly chill perspective to the game and FaZe Clan fans.” Corona emphasized their hard seltzer should only be enjoyed by those of a legal drinking age.
Photo courtesy of FaZe Clan