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NIELSEN SHUTTERS GAMING INSIGHTS DIVISION SUPERDATA

SuperData, Nielsen’s gaming data arm, is shutting down.

“We have decided to wind down SuperData business operations,” a Nielsen spokesperson tells VENN. “Our focus going forward will be to deliver games-related services and insights as added features and capabilities to core Nielsen Sports products and services.”

Nielsen Games and Esports will still exist as part of the Nielsen Sports division, though the company declined to clarify what “games-related services and insights” would entail. It is also unclear how the news affects current SuperData employees.

SuperData was acquired by Nielsen in 2018 in order to increase the data analytics company’s foothold in the gaming and esports industry.

Photo courtesy of SuperData

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