POKÉMON COMPANY LAUNCHES EDUCATIONAL BOOK SERIES FOR PRESCHOOLERS
A is for Arcanine, B is for Bulbasaur…
The Pokémon Company International unveiled its new book series, Pokémon Primers, on Tuesday. The collection is aimed at helping preschoolers develop a foundation for learning. Set in the world of Pokémon, the books cover learning subjects such as the alphabet, numbers, colors and shapes.
The first entries in the series are Pokémon Primers: ABC and Pokémon Primers: 123. The next installments, Pokémon Primers: Colors and Pokémon Primers: Shapes, are currently available for pre-order and will be released in the future.
“We are thrilled to deliver Pikachu Press’ first published Pokémon product for young Trainers with the new Pokémon Primers series,” said Heather Dalgleish, The Pokémon Company International director of publishing. “With families spending more time together, these new books will give kids and parents a fun and engaging way to learn more about Pokémon while brushing up on their ABCs and 123s.”
Pokémon Primers marks the first published product from Pikachu Press designed specifically for preschoolers, featuring cute illustrations of popular Pokémon in a board book style with over 100 flaps for children to interact with. For kids and parents new to Pokémon, each book includes pronunciation guides for each Pokémon named.
Pokémon Primers ABC and 123 are available for $12.99.
Photo courtesy of The Pokemon Company International