CD PROJEKT RED LAYS OUT NEW ROADMAP FOR STUDIO’S FUTURE
CD Projekt Red, the Polish game developer behind titles such as Witcher 3: Wild Hunt and Cyberpunk 2077, shared a new strategic development framework on Tuesday which focuses on expanding the online experience, building out existing IP and transforming “RED 2.0”, a process to enable parallel AAA development.
“The foundation of our strategy is to shift and adapt our focus to enable parallel AAA game development,” said Adam Kicinski, CD Projekt Red president and joint CEO. “We plan to achieve this by growing our production capabilities and implementing a range of new ideas to make our work more efficient and seamless. We want to change the way we make games, and RED 2.0 is our starting point.”
As part of streamlining the development process, ensuring quality content of upcoming work and growing its production arm, CD Projekt Red has committed to centralizing its game engine, REDengine, to serve two franchises, deploying a team of cross-project experts, changing up its approach to external communication and scaling up its talent pool. Internally, it will also be developing a “sustainable and caring work environment” along with redefining its CTO role and rolling out agile ways of working.
“We are renewing our focus on our team,” said Piotr Nielubowicz, CD Projekt Red board member. “Without furthering nurturing support for our team, both professionally and personally, we cannot attain the quality we all aim for. So this will be an integral focus for us.”
“We are planning to build cross-functional teams to work on both IPs,” said Pawel Zawodny, CD Projekt Red CTO and head of production. “These teams will blend disciplines and expertise, so we have closer communication and skill sharing going on from the beginning. Cross-functional teams allow different aspects of development to run in tandem without complication.”
Each of CD Projekt Red’s IPs have updates planned throughout the rest of 2021. Cyberpunk 2077 has minor patches and updates scheduled, along with free DLC and a next-generation console update incoming. The Witcher franchise will see The Witcher: Monster Slayer released, while The Witcher 3 will get a next-generation console update and card game GWENT will be further developed. CD Projekt Red also teased Cyberpunk and Witcher content adjacent to the core gaming experience, such as live action adaptations, anime, music, books and comics. Expansion examples include The Witcher: Monster Slayer, an augmented reality mobile game and Cyberpunk: Edgerunners, a Netflix anime series coming soon.
“We want to extend our franchises further,” said Michael Nowkowski, CD Projekt Red board member and SVP of development. “Rather than solely focusing on single game releases, we also want to bring more content for gamers to enjoy outside of video games.”
CD Projekt Red will also be on active lookout for mergers and acquisitions opportunities.
“We are happy to announce that we have just agreed terms of investment with Digital SCapes in Vancouver,” said Nowkowski. “They are a trusted partner that we know very well, and their immensely skilled team is exactly the kind of thing we need to improve our technology and deepen the skillset of our studio overall.”
By implementing these changes, CD Projekt Red hopes to transform its content, leading to “genre-blending with AAA RPG core, parallel IP development, agile delivery and AAA level broad IP ecosystem”, along with quality focused teamwork.
Watch the full a announcement and list of changes here:
Photo courtesy of CD Projekt Red