‘CALL OF DUTY’ PRO SETH “SCUMP” ABNER INKS PARTNERSHIP DEAL WITH OAKLEY
Sportswear company Oakley has signed Seth “Scump” Abner as the brand’s first professional esports athlete.
A brand with its roots in competition, Oakley seeks to deepen connections in the gaming community by signing Abner, a two-time Major League Gaming X Games gold medalist in Call of Duty and best console player winner at the 2017 Esports Industry Awards.
As part of the partnership, Oakley will become Abner’s exclusive eyewear partner during all competitive matches and streams.
“The addition of Scump to Team Oakley will help us form a deeper, more meaningful connection with the gaming community,” said Caio Amato, Oakley global marketing director. “At the same time, we aim to shine a brighter light on the incredible amount of mental and physical prowess exhibited by professional gamers to members of the Oakley community who may be new to the sport.”
“It is an honor to be the first esports athlete on Team Oakley,” said Abner. “Oakley has quickly proven itself to be an authentic and committed partner, so I’m excited to introduce the brand’s offerings to my fans and engage with other athletes on their roster. We already have a lot in the works and I look forward to sharing more in the months to come.”
Team Oakley’s roster also includes NFL stars Patrick Mahomes and Lamar Jackson, as well as Olympic Gold Medalists Mikaela Shiffrin and Chloe Kim, among others.
Though Abner is the first professional esports player Oakley has signed, the new deal is not the brand’s first foray into the gaming space. Last month, Oakley announced a partnership with Turtle Beach, a brand best known for its gaming headsets. Oakley also partnered with EA Sports and the Madden NFL ‘21 Championship series for a Derwin James vs The World event, a tournament which allowed athletes, celebrities and musicians to face off with the LA Chargers star and Team Oakley player each week.
Abner is represented by UTA and manager Bill Kenney.
Photo courtesy of UTA