POST MALONE TO HEADLINE VIRTUAL CONCERT FOR POKÉMON DAY CELEBRATION
Post Malone will headline a virtual Pokémon concert on Feb. 27, kicking off the franchise’s year-long P25 Music program.
Dubbed Pokémon Day, the Feb. 27 date will celebrate the Pokémon franchise’s 25th anniversary. Starting at 4 p.m. PT, viewers can tune into the official Pokémon YouTube and Twitch channels, as well as the Pokémon 25th anniversary website to ring in the monster collection series’ birthday.
“I’ve been a Pokémon fan for a long time, so the opportunity to headline the Pokémon Day concert celebrating 25 years is awesome,” said Post Malone.
To build anticipation around the concert, The Pokémon Company International will host several celebratory activations across the brand. In addition to the Pokémon GO Tour: Kanto on Feb. 20, The Pokémon Company will also distribute a special password on Feb. 25 for players of Pokémon Sword and Shield to add a special Pikachu to their roster. This Pikachu will know the move “sing,” an ability that it is typically unable to learn.
P25 Music is a collaboration between the Pokémon Company International and Universal Music Group, bringing some of the biggest names in the recording industry to create new songs, styles and pop culture moments through the lens of Pokémon. Last month, Katy Perry was announced as the headline musician for the event. The Pokémon Company teased more P25 Music details will be revealed at the end of the Post Malone concert.
Billboard was the first to report this story.
Photo courtesy of The Pokémon Company International