‘ASSASSIN’S CREED VALHALLA’ DRIVES UBISOFT SALES SURGE
Ubisoft reported $1.2 billion in net sales for the first nine months of its fiscal year, a 57 percent year-over-year increase.
“Our strategy continues to bear fruits,” said Yves Guillemot, Ubisoft co-founder and CEO. “We achieved the strongest quarter in Ubisoft’s history, by far, thanks to the quality of our releases and the depth of our catalog.”
The company claims it was the leading publisher in terms of “unit sales across all platforms combined” in 2020. On next-generation consoles, such as the PlayStation 5 and Xbox Series X|S, Ubisoft also claims it was the second-ranked publisher, with Assassin’s Creed Valhalla, Watch Dogs: Legion and Immortals Fenyx Rising among the top seven best-selling titles of 2020. On the Nintendo Switch, Ubisoft claims it was the third ranked publisher due to Just Dance 2020 taking the No. 8 best seller spot. Its platform competitors were not named in the report.
Fan engagement continued momentum for Ubisoft titles, contributing to the aforementioned overall net sales growth. Ubisoft reported a 200 percent surge of downloads for the Just Dance back-catalog, while 70 million players have now registered in Tom Clancy’s Rainbow Six Siege since its launch in 2015.
Targets for the full fiscal year are optimistic, with Ubisoft anticipating between $2.7 and $2.8 billion in net sales.
Photo courtesy of Ubisoft