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VENN TEAMS WITH BLAST ESPORTS FOR STRATEGIC GLOBAL PARTNERSHIP

VENN has partnered with BLAST, the global esports tournament organizer and entertainment company. The deal was announced on Wednesday morning.

As part of the initiative, VENN will elevate BLAST’s existing event productions, expand BLAST’s presence in North America, distribute BLAST content to VENN’s global audience and unlock brand partnerships through a joint sales relationship.

VENN will co-create, execute, broadcast and sell an expanded slate of shoulder programming across future BLAST events. VENN will also incorporate the full suite of BLAST content libraries into their programming lineup.

The partnership will first debut at the BLAST Premier Global Final on January 24. VENN will produce multiple segments with a stacked line-up of special guests from the esports world, entertaining music skits and deep fan engagement, all from the VENN Playa Vista studio in Los Angeles. The Global Final is the culmination of a 12-month Counter-Strike tournament series during which the eight best teams and challengers will compete for a $1 million prize pool.

 

Photo courtesy of VENN

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