TWITCH SETS NEW VIEWERSHIP RECORD IN OCTOBER
The streaming platform tallied 1.6 billion total hours watched last month, according to a new report from cloud-based streaming platform StreamElements.
Twitch hit a new viewership high in October, Arsenal.gg, cloud-based streaming platform StreamElement’s analytics partner, has revealed in a new report. The Amazon-owned streamer tallied 1.6 billion total hours watched last month, representing a 14 percent bump from September and setting a new single-month record.
(graph courtesy of StreamElements)
Leading the surge in viewership was the Just Chatting section — the only category on the platform to feature non-gaming content — which accounted for 200 million hours-watched. The Just Chatting section of the streamer has been the top-viewed category since May and has posted viewership growth of more than 200 percent from 2019.
StreamElements CEO Doron Nir notes the community aspect of the Just Chatting section as the primary growth driver: “Just Chatting, Twitch’s non-gaming category, has…crossed the threshold into being the leading category in 2020, which reflects how their massive community of gamers have a lot more interests than just games,” he said.
Political conversation and the impending U.S. election also played a part in the growth of Just Chatting, as streamer Hasan “HasanAbi” Piker, who bills himself as a “political commentator” on the platform, rose to the No. 1 slot in the category last month.
“[Hasan’s] success speaks to how traditional media and brands need to be where the next generation of viewers are…and not expect these viewers to come to them,” said Nir.
The Science & Technology category on Twitch has also seen a significant increase in hours-watched, with viewers tuning in for content such as tracking earthquakes, remotely feeding ducks and chickens and building robots, games and computers.
Across all of Twitch —gaming and non-gaming alike — streamer Félix “xQcOW” Lengyel topped the list of most-viewed channel with more than 15 million hours watched. October marks Lengyel’s fourth consecutive month in the top spot.
Elsewhere, Facebook Gaming tallied just north of 300 million hours watched in October, an 118 percent increase year-over-year. Facebook Gaming has experienced a strong surge in viewership across 2020, surpassing the 300 million hours-watched mark in each of the past six months. However, October did see a slight downturn in viewership when compared to September’s record high.
Data from the other major competitor in the streaming space, Youtube Gaming, was not included in the report as a result of recent updates to the platform’s application programming interface, a StreamElements spokesperson tells VENN.
Photo Credit: Illustration by Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images
POLAND – 2020/11/04: In this photo illustration a Twitch logo seen displayed on a smartphone.